...to give you an idea of what you can place there. It really varies depending on your objective, but the idea is to have information that is important to your audience. You will obviously want to add all your means of communication including phone number, email, web addresses, social sites and instant messenging. Include your address and location, operation hours and availability.You might want to create a new folder for products that you sell, testimonials and prices or other office locations that you'll want to add contact info for.
Retail .TEL domain:
1) Use your Header! - Use the header to highlight who you are and what you sell! It may sound obvious, but some people are missing this out. Equally, the better you use this space, the better click-through from the short amount of information displayed in search engine results you will get. Additionally, people browsing on mobile devices will want a succinct description to make absolutely sure they want to click further on contact information and further web links.
2) Put the most important piece of contact information first - Putting a telephone number high up, especially a free-to-call or local call (or even free VOIP) number will enable people to quickly ask a question or find out a piece of information, much more easily on a mobile device than surfing through a website. So we recommend putting telephone numbers first.
3) It's all about location, location, location! - Use your location record, as people are using search engines like jepaa.com to find places in a specific region. Of course, put your physical address in there also in the keywords, but perhaps why not also put a sub-folder to 'directions', enabling people to understand where you are and which subway, tube, bus, tram or train they might be able to get to you on, and link to maps or photos of the surrounding area, or where they can park.
4) Personal Service - why not put opening and closing times in the free text area, as well as the name of the store manager or customer services representative.
5) Customers are Fans Too! - Many retail outlets, whether they be fashion stores or fast-food joints, are starting to use social media to help build a sense of brand loyalty through shared values. So why not put links to social media sites, picture sites or blogs, to give people a sense of who you are?
6) What's in Store? - Why not put a sub-folder which outlines the goods and products that you're selling - it can be directly accessible from a mobile device thus enabling people to see. You can also change prices quickly if you have a sale or special offer.
7) Slim fitting - If you do have a mobile-friendly website, don't forget to put it on the .tel. m.yoursite.com or yoursite.mobi provide people with the comfort of knowing it's not going to cost them as much as browsing a .com site on their mobile, especially if they're visiting from overseas and using their mobile devices.
8) Mind your language! - Don't forget, the .tel domain can support multi-lingual keywords, so do remember to provide your .tel in multiple languages if you can and do appeal to a broad audience. It will also enable you to get indexed in local level search engines with sub-folders.
9) Open all hours? - Don't forget to put in useful information like store opening times, the designer brands that you carry, and other useful keywords that help you get indexed better in search engines. You can change these keywords very easily and these will be instantly published.
10) Read all about it! - If you do outreach to media, or have news to publish, why not put a link to another sub-folder which contains all of the reviews, news articles, links to press releases and other news including Twitter or RSS feeds so people can get automatic updates.
Other template:
1) Use your Header! - Use the header to highlight who you are and what you sell! It may sound obvious, but some people are missing this out. Equally, the better you use this space, the better click-through from the short amount of information displayed in search engine results you will get. Additionally, people browsing on mobile devices will want a succinct description to make absolutely sure they want to click on contact information and further web links.
2) Put the most important piece of contact information first - Whether you're selling a holiday or providing support once on holiday, you may want to place a telephone number high up, especially a free-to-call or local call (or even free VOIP) number. This way, people can either book a holiday, flight or hotel over the telephone or get in touch with a local representative or your recommended insurance agent in case of emergency, much more easily on a mobile device than surfing through a website. Remember, people on holiday may only have access to a mobile device rather than a computer. So we recommend putting telephone numbers first.
3) Be a Tour Guide - Help people navigate your site easily from any device - use sub-folders to point people to different information including special offers, late deals, etc. All of this information can be structured easily and will provide people with the ability to navigate your .tel quickly and easily from a small device.
4) It's all about location, location, location! - Use location records to pinpoint both your own location as well as some of the destinations ...
5) There are so many social media resources to help you stay connected with your customers (...) so why not link to them on your site? Word of mouth endorsement is very powerful, and sites like Flickr can host fan sites as well as show how much fun can be had whilst on holiday. So why not put links to social media sites, picture sites or blogs, to give people a sense of the experience you're offering?
6) Thongs versus Wetsuits - If you do have a mobile-friendly website, don't forget to put it on the .tel as well as your .com or other full website. m.yoursite.com or yoursite.mobi provide people with the comfort of knowing it's not going to cost them as much as browsing a .com site on their mobile, especially if they're visiting from overseas and using their mobile devices.
7) Speak in tongues - Don't forget, the .tel domain can support multi-lingual keywords, so do remember to provide your .tel or the keywords in multiple languages if you can and do appeal to a broad audience. It will also enable you to get indexed in local country search engines.
(Source: www.telregistration.com)
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